The story of a FASHION
India a thriving young economy, is witnessing a mega digital wave. The pandemic has pushed the government and private institutions towards a new and emerging digital economy. The government and several startups, and medium and small-scale enterprises have successfully adopted advanced technologies. The birth of remote working culture and the emergence of AI-based technologies and app-based solutions for healthcare and education has become the new normal.
This changing digital skyline of India has opened a new window of opportunity for hardware and software leaders like Microsoft.
The US-based hardware and software manufacturing giant is optimistic about the Indian market. They have already unveiled two new versions of the Surface laptop series, Surface Pro 9 and Surface 5 for Indian customers.
A recent report tabled on the Indian PC (Personal Computer) market suggests that the market will witness considerable growth in the coming few years. The report revealed that tech giants like HP, Dell, Lenovo and Acer are ruling the roost and they are holding almost 67% of the total market share. The staggering response of the Surface series in the global market is fueling Microsoft’s Indian quest.
The Surface series of Microsoft has wooed multiple new-age PC users across the globe since its launch in 2016. Now, these new boys in the block are equally attractive and they have all the essential features which are needed to meet the expectations of the millennials and generation Z.
Before launching these two products Microsoft stressed marketing and building a new distributor network across the country. The company has successfully inducted more than 950 distributors in their marketing network. The surface has earned whooping revenue of more than $2 billion in the FY21 Q2 for Microsoft. In the next two quarters, the IT goliath recorded a spike of 37 and 28 per cent in the overall revenue.
To continue their victory lap in India Microsoft has loaded this Surface Pro 9 Laptop and Surface Laptop 5 with all possible features which could meet the market expectations.
Pocket Friendly
To grab the eyeballs, the pricing of both of these laptops is kept within the reach of Indian tech lovers. Surface Pro 9 is launched in the Indian market with a pricing of Rs/-1,07,999 and Surface Laptop 5 also the price is kept within the same range and available at a price of s 1, 05,999 in the market.
Speed it Up
Keeping the preferences of the targeted market in mind Microsoft has backed the Surface Pro 9 in India with an Intel Core 12 Gen i7 processor and added 8 GB RAM and 128 SSD. The sibling of the Surface Pro9, the Surface 5 is equally competent. This laptop is equipped with an Intel Core 12Gen i7 processor and 8 GB RAM and 256 GB SSD. The top model of the Surface Pro 9 has better features to offer. The demon is stuffed with Intel Core i7 12th Gen processor and 32 GB RAM and ITB storage. The top model of the Surface 5 is also geared to thrill users with an Intel Core 12th Gen i7 processor with 16 GB RAM and 512 GB SSD.
Clear to Perfection
To enhance the user experience Microsoft has stressed designing the best displays for Surface Pro 9 and Surface 5. The Surface Pro 9 has a 13 inches Pixel-Sense display and 120 HZ refresh rate and a suave built-in kickstand creates a different USP of this product. On the other hand, the Laptop 5 is launched in the Indian market with 13.5 inches and 15 inches displays.
Added Benefits
Microsoft Surface 9 has some of the most attractive added features. The system is backed with an HD Camera, Omnisonic Speakers and Custom G6 Chip. The Microsoft Surface 5 is also launched with some of the most unique and user-friendly features such as Dolby Vision IQ feature, Dolby Atmos 3D special processing and a nice touchpad powered with a Thunderbolt 4 charging mechanism.